If you think reach sounds a lot like impressions, you’re not alone. What this metric tells you: How many people are seeing your content. Within the Instagram Impressions section, you’ll see the total and percent change over the specified time frame. To find your impressions in Sprout, head over to your Instagram Business Profiles Report. However, when it comes to Instagram ads, too many impressions can lead to ad fatigue and reduce conversions. This is useful because a lot of impressions can mean that a certain piece of content was well-liked, and people wanted to come back to it. Your impressions let you know how many individual times a piece of content has been viewed. What this metric tells you: How many times your content is being seen. If you’re still feeling a little lost, don’t worry, we’ve outlined several key Instagram metrics to help you get a feel for what to look for and where to find it.Īnd as a bonus, we’ll even make sure you know exactly where to capture most of these Instagram metrics within Sprout Social. 8 Instagram metrics you need to track performance You can find all of the below metrics inside your Instagram Insights-or you can take advantage of a third-party analytics tool like Sprout Social to get even more in-depth reporting. Second, you can tap the hamburger menu icon in the top right corner of your profile and then tap Insights to access them directly. Tap See all to access your Instagram metrics. The very first option is your account insights. (Keep in mind that these are only accessible on the mobile app, and not on desktop.)įirst, head to your profile and tap on the Professional dashboard button. There are a couple of different ways to access your insights from the Instagram app. In order to view insights and metrics on Instagram, you need to have an Instagram business or creator account. Your Instagram metrics let you see this so you know if you need to adjust your messaging or not. If you’re running a major campaign on Instagram (let’s say for a product launch, holiday sale or important partnership), you want to know how well the campaign is performing. Instagram metrics help you measure specific campaign success ![]() You need to be able to check the metrics to measure growth to see if you’re hitting your KPIs. Same goes for if you’re wanting to increase story views or post engagement. If your current goals are to increase your company’s follower count, you’ll want to make sure you’re actually making that happen. Instagram metrics keep your strategy in line with company objectives Having this knowledge helps you to build out an Instagram content strategy that resonates with your audience by consistently posting their favorite types of content. If you’re testing different various types of content, you need to check out your post metrics to see which types are getting the most attention. Instagram metrics let you know which content your audience prefers Here are three reasons why you should be tracking your Instagram metrics. ![]() ![]() Therefore, when answering the “why,” you’ll also reveal your key IG metrics to report on. These efforts likely coincide with company or department goals (or even just your own Instagram KPIs), which will naturally help inform which Instagram metrics you should be reporting on. If you manage your Instagram account without ever looking at your analytics, you’ll be left in the dark when it comes to understanding the results of your efforts. Why you should track your Instagram metrics We’ll talk about specific metrics later on, but some of the key Instagram metrics you should be measuring include impressions, reach and follower growth. Instagram metrics tell you things like how many people viewed or interacted with your content. Instagram metrics are measurements of performance that let you in on how your Instagram content is doing and how your audience is responding to it. This article will introduce you to Instagram insights, discuss why it’s so important to measure them and showcase the top eight Instagram metrics to watch. This helps you know when to adjust a strategy or when a new idea is working.īut when it comes to digging into your Instagram metrics, it may not always be clear where to start. For a successful social media marketing strategy, keeping tabs on the performance of your various initiatives is essential, especially on Instagram.
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